When WTF Catering approached me for logo and branding they wanted an idea that exhibited the same bold energy and emotion that was in their name. Something unmistakable and could represent the business without the name attached to it.
To achieve this I created a customized version of a rarely used punctuation mark called and interrobang. Representing both a question and an exclamation it captures the spirit and inflection they were looking for in a logo. Paired with a loud, energetic font that complimented the design, it provided exactly what they were looking for.